Updated: May 2
Be At One Newcastle reached out to us to help launch the new site that opened only 3 weeks ago! 🎨🖌🎉🥂
The brief was simple: Create a unique opportunity for influencers to connect with the brand on a deeper level, by providing a memorable “instagrammable” painting experience that would stick with them long after the event was over. 👌
The lifeblood of any business is sales, and how do you make that happen? ENGAGEMENT and BRAND AWARENESS. 📸
But why choose a paint and sip activation over other experiential marketing tactics?
Painting is a universal language that everyone can speak (especially after a few cheeky cocktail sips 😛🍹).
It's a metaphor for self-expression, creativity, and individuality. By offering a creative experience that taps into these core values, you're making an authentic connection with your customers that isn't purely transactional. 💟
This influencer event naturally generated a social media buzz (pun intended) and word-of-mouth marketing… and lots and lots of FOMO, which has already increased the Be At One Newcastle site's visibility and attendance. 🤩
Social media analytics show there were over 250,000 likes and unique impressions by the attendees posts + stories... So, it's fair to say the ART SIPPERS experience was a hit! 🙌
Whether you're launching a new pop-up, bar, restaurant, or experiential event, it's crucial to build a positive emotional memory with your customers. 🥰
The powerful effects of ART 🎨 🖌
These Bee-u-tiful painting will now be hanging up on guests' home walls for years to come and this will inevitably leave a long lasting impression… and act as a simple, but gentle reminder to keep them coming back to Bee At One! 🐝
Stay Curious. Stay Creative.