ART is a waste of time. 🖌🥲

Yes, I said it.

But here's the thing… isn't everything a "waste of time" if you focus only on the outcome?

🍕 Cooking is a waste of time. You could eat protein bars.

📚 Reading is a waste of time. You could watch YouTube.

💪 Exercise is a waste of time. You could get Ozempic.

But that's not how humans work…

Today, we shipped 19 art boxes to Atkins Réalis team members across the UK, US, and Canada.

🎁 Each box: brushes, canvases, paints, and permission to "play" for 120 minutes.

The team members don't know it yet, but something's about to click.

Magic happens when you're painting. ✨️

Your productivity-obsessed brain shuts down and your creative brain wakes up!

Teams that paint together, think differently together…

Neuroscientist John Kounios said: "The most creative insights come when the mind is relaxed and not trying to solve the problem."

So yes, ART is a "waste of time" like all the most valuable things in life... sleep, friendships, and love. 💟

👉 P.s. ART SIPPERS deliver creative workshops (in-person/online) and gift boxes to teams worldwide.

💌 Want to give it a flamin-go?

🦩

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