In the late 1950s, NASA - National Aeronautics and Space Administration commissioned a famous study on creativity in children.
𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐮𝐝𝐲 𝐰𝐞𝐫𝐞 𝐦𝐢𝐧𝐝 𝐛𝐥𝐨𝐰𝐢𝐧𝐠! 🤯
98% of the children scored "creative genius" level, meaning a high degree of originality, fluency, flexibility, and elaboration in their thinking.
This suggested that creativity was a NATURAL and abundant trait in most young children.
The researchers wanted to see how creativity changed, as the children developed.
So, they re-tested the same group of children at ages 10 and 15.
𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐞𝐫𝐞 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐢𝐧𝐠…
Only 30% of the 10-year-olds scored at the same level as they did at age 5, and by age 15, that number had dropped to just 12%.
These findings prompted the researchers to test the creativity levels found in adults.
𝐓𝐡𝐞 𝐟𝐢𝐧𝐚𝐥 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐞𝐫𝐞 𝐬𝐡𝐨𝐜𝐤𝐢𝐧𝐠…
Only 2% of the adults scored the original "creative genius" level. 📉
The evidence is clear.
As children, we are naturally creative.
Our minds are curious, adventurous, and free to explore the world around us in imaginative new ways...
Sparking new innovations and creations.
But, as we grow older, something strange seems to happen. 😕
Our creativity begins to fade… we start to get cynical and critical of ourselves through the school system and the journey into the business world… leading us to be anything but creative.
The skill is to somehow re-discover our inner child… and let them out to play again! 😝
As Picasso once said, "every child is an artist. The problem is how to remain an artist once we grow up." 🎨🖌️